Fruit & vegetables icon

Fruit & vegetables

Meat icon

Meat

Cereals icon

Cereals

Eggs icon

Eggs

Fish icon

Fish

The Project

BREADCRUMB aims to provide an empirical evidence-based understanding of the purpose and nature of food marketing standards and their impact on FW generation, to propose interventions that balance the objectives of reducing FW and other objectives of standards, and to help food chain actors increase the business potential of suboptimal foods. To achieve its aim, the project will pursue five detailed objectives

hub
21
Partners
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7
Countries
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36
Months
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5
M€ Budget

The Objectives

zero food waste

Consortium

News

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October 14, 2024

Exploring Marketing Standards Impact on Food Waste Through the Entire Food Value Chain: 3 Slovenian Case studies

In an ongoing effort to tackle food waste and enhance sustainability, we recently conducted a series of in-depth interviews focusing on key products across the entire food value chain: apples, tomatoes, zucchini, onions, potatoes in the fruit and vegetables sector, and organic cereals, flour, and flakes in the cereal sector. 3 Slovenian partners (Case studies): […]

September 23, 2024

BREADCRUMB presented at the 2024 Food Waste Report Event in Rome

On September 16, 2024, BREADCRUMB partner the University of Bologna (UNIBO)  took part in the official presentation of the 2024 IV Report of the  Waste Watcher International Observatory: Food waste in G7 countries, from analysis to action. The event, held in Rome, gathered experts, policymakers, and stakeholders to discuss the ongoing challenge of reducing food waste on […]

September 16, 2024

Researchers and Entrepreneurs come together to assemble an Inventory of Food Marketing Standards in the EU

Specialists in food, agriculture, food production and distribution unite with researchers to create an Inventory of existing Food Marketing Standards in the EU.The Inventory covers food marketing standards for five food commodities: fruits & vegetables, meat (bovine, pork and poultry), eggs, fish and cereals throughout the supply chain from primary production to consumption. Led by […]