Fruit & vegetables icon

Fruit & vegetables

Meat icon

Meat

Cereals icon

Cereals

Eggs icon

Eggs

Fish icon

Fish

BREADCRUMB at a Glance

book_2
1,350+
Public and private marketing
standards mapped
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21
Partners
from 7 countries
restaurant
16
Case studies exploring
FW from field to fork

The Objectives

zero food waste

Consortium

News

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October 7, 2025

CREDA’s Key Contributions to BREADCRUMB: Refining Models and Understanding Consumers

As a partner in the BREADCRUMB project, CREDA continues to deepen our understanding of the economic and behavioural factors behind food loss and waste across the supply chain. Advancing BREADCRUMB’s Economic Model Within Work Package 3 CREDA is refining the project’s Economic Model to better reflect how food waste is generated and managed from farm […]

September 30, 2025

BREADCRUMB at Fruit Attraction 2025 – The International Meeting Point for the Fruit and Vegetable Sector

BREADCRUMB was once again visible at Fruit Attraction, the leading international trade fair for the fruit and vegetable industry, organised annually in Madrid by IFEMA and FEPEX. The event brings together thousands of professionals from across the agri-food value chain, offering a global platform for innovation, networking, and business opportunities. This marks the second year […]

September 3, 2025

Where food waste starts — and how we can stop it

Let’s talk about food waste – where does it start and how can we stop it? “We are proud to be part of the EU BREADCRUMB project, which aims to rethink how we deal with surplus and wasted food.” — Vila Natura   As a grain processing company, Vila Natura see every day how marketing […]