Fruit & vegetables icon

Fruit & vegetables

Meat icon

Meat

Cereals icon

Cereals

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Eggs

Fish icon

Fish

The Project

BREADCRUMB aims to provide an empirical evidence-based understanding of the purpose and nature of food marketing standards and their impact on FW generation, to propose interventions that balance the objectives of reducing FW and other objectives of standards, and to help food chain actors increase the business potential of suboptimal foods. To achieve its aim, the project will pursue five detailed objectives

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21
Partners
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7
Countries
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36
Months
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5
M€ Budget

The Objectives

zero food waste

Consortium

News

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April 1, 2025

OPPPB: Every Fish Counts in the Fight Against Waste

In fishing, no two days at sea are ever the same. Catches fluctuate based on weather conditions and the natural availability of marine species. But one challenge remains constant: not all fish caught make it to our plates. At the ASOCIACIÓN ORGANIZACIÓN DE PRODUCTORES PESQUEROS PEIX BLAU DE CATALUNYA (OPPPB), we’ve seen firsthand how lesser-known […]

March 17, 2025

CREDA’s Key Contributions to BREADCRUMB: Advancing Research on Food Marketing Standards and Food Waste

As part of the BREADCRUMB project, CREDA has been actively engaged in groundbreaking research on Food Marketing Standards (FMS) and their impact on food waste (FW). Their work spans across multiple work packages, focusing on hypothesis development, case study analysis, and economic modeling. Below, we highlight CREDA’s recent progress and contributions. Case Study Analysis in […]

March 4, 2025

Harnessing Agent-Based Models to Address Food Waste and Market Efficiency in BREADCRUMB

💡 How do marketing standards impact food waste?  💡 How can we create solutions that balance sustainability with market efficiency?  At BREADCRUMB, the University of Bologna (UNIBO) is developing an Agent-Based Model (ABM) to explore the intricate relationship between food marketing standards and food waste across supply chains.  What is an ABM?  An Agent-Based Model […]