Fruit & vegetables icon

Fruit & vegetables

Meat icon

Meat

Cereals icon

Cereals

Eggs icon

Eggs

Fish icon

Fish

The Project

BREADCRUMB aims to provide an empirical evidence-based understanding of the purpose and nature of food marketing standards and their impact on FW generation, to propose interventions that balance the objectives of reducing FW and other objectives of standards, and to help food chain actors increase the business potential of suboptimal foods. To achieve its aim, the project will pursue five detailed objectives

hub
21
Partners
pin_drop
7
Countries
date_range
36
Months
euro_symbol
5
M€ Budget

The Objectives

zero food waste

Consortium

News

View More

April 22, 2025

BREADCRUMB, ROSETTA, CHORIZO and ZeroWASTE to Join Forces in Bilbao at Food4Future 2025

On May 13, four leading European projects — BREADCRUMB, ROSETTA, CHORIZO, and ZeroWASTE — will come together at Food4Future World Summit in Bilbao to take part in the session “Zero Waste: obligations and opportunities in the food chain.” This joint session, held within one of Europe’s top innovation events for the food industry, will spotlight […]

April 4, 2025

Spain Passes New Food Waste Law — A Step Forward for EU Targets and BREADCRUMB’s Mission

Spain has approved its first-ever Law on the Prevention of Food Loss and Waste (March 2025), introducing wide-ranging measures that aim to tackle waste across the entire food chain. Key measures include: Mandatory food donations by large retailers to social organisations. Food waste prevention plans required across the supply chain. Sale of “imperfect” or misshapen […]

April 1, 2025

OPPPB: Every Fish Counts in the Fight Against Waste

In fishing, no two days at sea are ever the same. Catches fluctuate based on weather conditions and the natural availability of marine species. But one challenge remains constant: not all fish caught make it to our plates. At the ASOCIACIÓN ORGANIZACIÓN DE PRODUCTORES PESQUEROS PEIX BLAU DE CATALUNYA (OPPPB), we’ve seen firsthand how lesser-known […]